05.25.2019
Refreshing Pancheros with a Remixed Campaign
Our new campaign for Pancheros Mexican Grill provides a propulsive start to an ambitious 2019.
We’ve just launched a new campaign with our longtime client Pancheros Mexican Grill, as they ramp up for growth and expansion in 2019.
The Remix campaign — running on TV, online video, social and digital — uses a high-energy mixed media approach to spotlight Pancheros’ main differentiators of fresh-pressed tortillas, perfectly mingled ingredients (thanks Bob), and superior queso. It was built to thrive online first, since that's where most of the brand’s audience passes the time.
Check out two additional TV spots and learn more about the Remix campaign on Little Black Book.