ARE YOU ARE YOU

On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice?

At Planet, we have a process for helping precipice brands, and it’s proven. We help brands scale using the power of their inherent truth to create believers inside and outside the organization. Take a peek at how we do it below.

GROWTH is building. What you put in operationally, is what you get out.

SCALE is increasing bang for your buck with smart shortcuts.

To unlock SCALE, a brand needs the emotional buy-in internally and externally.

Your brand’s Inherent Truth is a short, sharp statement with the power to turn buyers into believers.

SIMPLIFY
AMPLIFY

Data

Raw data can be dirty business - which explains our aversion to dry-clean-only anything. But we collect as much as we can: existing research, new first-party research, stakeholder beliefs, industry trends, even the opinions of Reddit keyboard warriors if we think it will help.

SIMPLIFY
AMPLIFY

Internal Campaign

Your Inherent Truth acts as a guide and north star for all inside your organization. It makes believers out of everyone from Sales, to Operations, to HR, to the guy down the hall that no one’s even sure what he does.

Cementing your BRAND LEGACY is about building on past success and nurturing lifelong customer connections. Connections that outlast fads and forge a sustainable future for your brand and business

Our Capabilities

How We Build Brands for the Long Haul.

  • Planning
  • |
  • Brand Strategy
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  • Marketing Strategy
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  • Creative Strategy
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  • Digital Strategy
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  • Social Strategy
  • TV + Video Production
  • |
  • Digital
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  • Social
  • |
  • Radio
  • |
  • Print
  • Logo + ID
  • |
  • Packaging
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  • Signage
  • |
  • Collateral
  • Editorial
  • |
  • Animation
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  • Motion Graphics
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  • Social Content
  • Interactive Design
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  • User Experience Design
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  • Web Development
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  • Mobile Development
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  • Native and Hybrid Application Development
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  • eCommerce Development
PLANET PEOPLE

We The People

Dana Lytle Dana Lytle

Dana
Lytle

Founder, CEO, Chief Creative Officer

Emily Steele Emily Steele

Emily
Steele

Managing Director

Karmin Arnold Karmin Arnold

Karmin
Arnold

Group Account Director

Jules Boasberg Jules Boasberg

Jules
Boasberg

Director, Strategic Growth & Marketing

Jamey Bainer Jamey Bainer

Jamey
Bainer

Group Strategy Director

Larry Olson Larry Olson

Larry
Olson

Group Creative Director

Kurt Lenard Kurt Lenard

Kurt
Lenard

Creative Director

Brian Hucek Brian Hucek

Brian
Hucek

Creative Director

Casey Christian Casey Christian

Casey
Christian

Sr Art Director

Corrisa Terrien Corrisa Terrien

Corrisa
Terrien

Account Director

Erik Johnson Erik Johnson

Erik
Johnson

Designer

Holly Lang Holly Lang

Holly
Lang

Strategist

Joe Kuhns Joe Kuhns

Joe
Kuhns

Junior Copywriter

Kate Garvin Kate Garvin

Kate
Garvin

Sr. Account Executive

Kris Kluthe Kris Kluthe

Kris
Kluthe

Motion Director

Laura Gang Laura Gang

Laura
Gang

Sr. Designer

Mishi Khalid Mishi Khalid

Mishi
Khalid

Assistant Controller

Paul Lackner Paul Lackner

Paul
Lackner

Digital Creative Director

Shelley Meuer Shelley Meuer

Shelley
Meuer

Sr. Production Designer

Trinity Turlington Trinity Turlington

Trinity
Turlington

Account Executive

Zanah Thirus Zanah Thirus

Zanah
Thirus

Senior Strategist

Anna White Anna White

Anna
White

Senior Copywriter

Dan Shickles Dan Shickles

Dan
Shickles

Senior Editor

Baird Buckingham Baird Buckingham

Baird
Buckingham

Senior Creative Technologist

PLANET PEOPLE

Planet Imperatives

    In life, decency is optional. At Planet, it is not. Kindness and courtesy are mandatory. We care about each other, we care about our clients, and we always act accordingly.

      Simplification is an act of courage. It’s an act of discipline. And it’s hard. Getting to the inherent truth of a thing requires conviction in what matters, paired with the faith to let all the rest go. More than anything else we do, we are simplifiers. Because simple is clear. Simple is strong. Simple is rare. And these are the things that last.

        What we do here matters. How we do it matters more. So we act without being asked. We plot and push as one. We do everything we can to make ourselves essential and available to our co-workers, our clients, and the world at large.

        SINCE 1989