ARE YOU ARE YOU
On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice? On The Precipice?
At Planet, we have a process for helping precipice brands, and it’s proven. We help brands scale using the power of their inherent truth to create believers inside and outside the organization. Take a peek at how we do it below.
GROWTH is building. What you put in operationally, is what you get out.
SCALE is increasing bang for your buck with smart shortcuts.
To unlock SCALE, a brand needs the emotional buy-in internally and externally.
Your brand’s Inherent Truth is a short, sharp statement with the power to turn buyers into believers.
Data
Raw data can be dirty business - which explains our aversion to dry-clean-only anything. But we collect as much as we can: existing research, new first-party research, stakeholder beliefs, industry trends, even the opinions of Reddit keyboard warriors if we think it will help.
Internal Campaign
Your Inherent Truth acts as a guide and north star for all inside your organization. It makes believers out of everyone from Sales, to Operations, to HR, to the guy down the hall that no one’s even sure what he does.
Cementing your BRAND LEGACY is about building on past success and nurturing lifelong customer connections. Connections that outlast fads and forge a sustainable future for your brand and business
Our Capabilities
How We Build Brands for the Long Haul.
- Planning
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- Brand Strategy
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- Marketing Strategy
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- Creative Strategy
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- Digital Strategy
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- Social Strategy
- TV + Video Production
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- Digital
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- Social
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- Radio
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- Logo + ID
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- Packaging
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- Signage
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- Collateral
- Editorial
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- Animation
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- Motion Graphics
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- Social Content
- Interactive Design
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- User Experience Design
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- Web Development
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- Mobile Development
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- Native and Hybrid Application Development
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- eCommerce Development
We The People
Dana
Lytle
Founder, CEO, Chief Creative Officer
Emily
Steele
Managing Director
Karmin
Arnold
Group Account Director
Jules
Boasberg
Director, Strategic Growth & Marketing
Jamey
Bainer
Group Strategy Director
Larry
Olson
Group Creative Director
Kurt
Lenard
Group Creative Director
Brian
Hucek
Creative Director
Casey
Christian
Sr Art Director
Corrisa
Terrien
Account Director
Erik
Johnson
Designer
Holly
Lang
Strategist
Joe
Kuhns
Junior Copywriter
Kate
Garvin
Sr. Account Executive
Kris
Kluthe
Motion Director
Laura
Gang
Sr. Designer
Mishi
Khalid
Assistant Controller
Paul
Lackner
Digital Creative Director
Shelley
Meuer
Sr. Production Designer
Trinity
Turlington
Account Executive
Zanah
Thirus
Senior Strategist
Anna
White
Senior Copywriter
Planet Imperatives
In life, decency is optional. At Planet, it is not. Kindness and courtesy are mandatory. We care about each other, we care about our clients, and we always act accordingly.
Simplification is an act of courage. It’s an act of discipline. And it’s hard. Getting to the inherent truth of a thing requires conviction in what matters, paired with the faith to let all the rest go. More than anything else we do, we are simplifiers. Because simple is clear. Simple is strong. Simple is rare. And these are the things that last.
What we do here matters. How we do it matters more. So we act without being asked. We plot and push as one. We do everything we can to make ourselves essential and available to our co-workers, our clients, and the world at large.
SCALING BRANDS
Since 1989