Newswire
![MediaPost: Kelly-Moss Names Planet Propaganda Brand Strategy / Creative Partner](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/2019_KellyMoss_48_1200x800_v3-960x510-1.jpg)
![MediaPost: Kelly-Moss Names Planet Propaganda Brand Strategy / Creative Partner](http://dem11z58rtj98.cloudfront.net/site/2019_KellyMoss_48_1200x800_v3-960x510-1.jpg)
MediaPost: Kelly-Moss Names Planet Propaganda Brand Strategy / Creative Partner
Leading Porsche GT Racing and Custom Build Shop Looks to Scale and Expand
![KATIE KEEPS US IN CHECK](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/NH-Katie-4.jpg)
![KATIE KEEPS US IN CHECK](http://dem11z58rtj98.cloudfront.net/site/NH-Katie-4.jpg)
KATIE KEEPS US IN CHECK
Our new project manager, Katie Kaiser, is working her magic from Chicagoland
![Mishi Minds the Money](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/mishi_2022-06-30-181102_wtvr.jpg)
![Mishi Minds the Money](http://dem11z58rtj98.cloudfront.net/site/mishi_2022-06-30-181102_wtvr.jpg)
Mishi Minds the Money
Mishi Khalid joins our finance team, and serves as our unofficial Planet party photographer.
![Erik with a "K"](http://dem11z58rtj98.cloudfront.net/portfolio/_20xAUTO_crop_center-center_none/erik.jpg)
![Erik with a "K"](http://dem11z58rtj98.cloudfront.net/portfolio/erik.jpg)
Erik with a "K"
Our new graphic designer, Erik R. Johnson, is the first Planeteer with a mechanical pencil collection (as far as we know).
![Graphic Design USA: Second Harvest Partners With Planet Propaganda For New Logo](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/FoodbankHeader.jpeg)
![Graphic Design USA: Second Harvest Partners With Planet Propaganda For New Logo](http://dem11z58rtj98.cloudfront.net/site/FoodbankHeader.jpeg)
Graphic Design USA: Second Harvest Partners With Planet Propaganda For New Logo
Unlocking a Fresh Look for an Evolving Organization
![Planet Propaganda Hires Shannon Stauff as Director of Business Development](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/shannon-stauff.jpg)
![Planet Propaganda Hires Shannon Stauff as Director of Business Development](http://dem11z58rtj98.cloudfront.net/site/shannon-stauff.jpg)
Planet Propaganda Hires Shannon Stauff as Director of Business Development
Stauff will lead new business efforts from St. Paul, Minnesota
![Garden State Kate](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/kate-garvin.jpg)
![Garden State Kate](http://dem11z58rtj98.cloudfront.net/site/kate-garvin.jpg)
Garden State Kate
Our new Senior Account Executive, Kate Garvin, turned her lifetime passion for planning and scheduling into a paying gig
![MediaPost: Jersey Mike's Subs Pledges At Least $10M For National Special Olympics](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/1.4_1.4.1_co3-1.jpg)
![MediaPost: Jersey Mike's Subs Pledges At Least $10M For National Special Olympics](http://dem11z58rtj98.cloudfront.net/site/1.4_1.4.1_co3-1.jpg)
MediaPost: Jersey Mike's Subs Pledges At Least $10M For National Special Olympics
High hopes for our new campaign for Jersey Mike's Month of Giving
![Why the Metaverse Offers a Chance for Digital Design Redemption](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/Lackner_Buckingham_001-4.png)
![Why the Metaverse Offers a Chance for Digital Design Redemption](http://dem11z58rtj98.cloudfront.net/site/Lackner_Buckingham_001-4.png)
Why the Metaverse Offers a Chance for Digital Design Redemption
Our DCD, Paul Lackner, offers an inspiring roadmap
![Buy now](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/BuyNowTV.jpg)
![Buy now](http://dem11z58rtj98.cloudfront.net/site/BuyNowTV.jpg)
Tapping into Streaming TV Ads for Home Improvement and Hobby Brands
Discovery+ offers new shoppable ads and high-context targeting
![DIY](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/diy-4.png)
![DIY](http://dem11z58rtj98.cloudfront.net/site/diy-4.png)
Know Your New DIYer
How Home Improvement Brands Can Reach “Exacting Engineers” and “Ambitious Artisans”
![DTC no funk underwear ad](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/dtc-funk.png)
![DTC no funk underwear ad](http://dem11z58rtj98.cloudfront.net/site/dtc-funk.png)
MediaPost: Duluth Trading Promises to Keep ‘The Funk Far From Your Junk'
Our first full-color animated TV for Duluth Trading Company
![AdAge: Don't Be Seduced By the Siren Song of Retailer Ad Platforms](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/20211025_RetailerAD_Walgreens_3x2.jpg)
![AdAge: Don't Be Seduced By the Siren Song of Retailer Ad Platforms](http://dem11z58rtj98.cloudfront.net/site/20211025_RetailerAD_Walgreens_3x2.jpg)
AdAge: Don't Be Seduced By the Siren Song of Retailer Ad Platforms
Our CEO speaks out about the pitfalls of short-termism and the value of building a differentiated brand
![When DIY Meets “Heal Thyself”](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/diy-post2.jpg)
![When DIY Meets “Heal Thyself”](http://dem11z58rtj98.cloudfront.net/site/diy-post2.jpg)
When DIY Meets “Heal Thyself”
During COVID, DIYers saw the power of hands-on to improve general well-being
![Planet Whitepaper](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/DIY_blog.png)
![Planet Whitepaper](http://dem11z58rtj98.cloudfront.net/site/DIY_blog.png)
Planet Whitepaper
How Home Improvement Brands Can Connect with the New Generation of COVID-Compelled DIYers
![Little Black Book: High Five USA](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/HighFiveUSA.png)
![Little Black Book: High Five USA](http://dem11z58rtj98.cloudfront.net/site/HighFiveUSA.png)
Little Black Book: High Five USA
Group Creative Director Teddy Brown shares 5 powerful recent projects`
![J-B Weld's 'Alter Egos' Encourage DIY Repair Projects](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/jbweld2_PLxALaA.jpeg)
![J-B Weld's 'Alter Egos' Encourage DIY Repair Projects](http://dem11z58rtj98.cloudfront.net/site/jbweld2_PLxALaA.jpeg)
J-B Weld's 'Alter Egos' Encourage DIY Repair Projects
Featuring our first campaign work for the World's Strongest Bond
![Paul Lackner and Baird Buckingham](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/paul-and-baird.jpg)
![Paul Lackner and Baird Buckingham](http://dem11z58rtj98.cloudfront.net/site/paul-and-baird.jpg)
Planet Propaganda Hires Veteran Creative Technology Team of Paul Lackner and Baird Buckingham
Former LacknerBuckingham Owners Will Lead New Full-Scale Digital Department
![A finger balancing things like a scale](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/newswire_inherent_truth_2021-11-30-214624_ekqk.png)
![A finger balancing things like a scale](http://dem11z58rtj98.cloudfront.net/site/newswire_inherent_truth_2021-11-30-214624_ekqk.png)
The Wavering Weekend
How Leisure Brands will Flourish (or Falter) when Free Time Habits Change Post-Pandemic
![Cheyenne Langkamp](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/cheyenne.jpeg)
![Cheyenne Langkamp](http://dem11z58rtj98.cloudfront.net/site/cheyenne.jpeg)
Planning for the Best: Michelin Morals with Cheyenne Langkamp
Our Senior Brand Strategist shares some wisdom.
![Private Parts Get Smacked Around in Duluth Trading Undie Ads](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/duluth-mens-featured.jpeg)
![Private Parts Get Smacked Around in Duluth Trading Undie Ads](http://dem11z58rtj98.cloudfront.net/site/duluth-mens-featured.jpeg)
Private Parts Get Smacked Around in Duluth Trading Undie Ads
In our new spot for Duluth, animated torture devices demonstrate the pain of bad briefs.
![How Belligerent Ignorance and Epic Procrastination Led Me to a Dream Job I Didn't Know Existed](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/muse-by-clio-logo_1.jpeg)
![How Belligerent Ignorance and Epic Procrastination Led Me to a Dream Job I Didn't Know Existed](http://dem11z58rtj98.cloudfront.net/site/muse-by-clio-logo_1.jpeg)
How Belligerent Ignorance and Epic Procrastination Led Me to a Dream Job I Didn't Know Existed
Copywriter Anna White shares her "falling up" origin story.
![Tilda Swinton](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/tilda_swinton.jpeg)
![Tilda Swinton](http://dem11z58rtj98.cloudfront.net/site/tilda_swinton.jpeg)
The Wavering Weekend
How Leisure Brands will Flourish (or Falter) when Free Time Habits Change Post-Pandemic
Part One: DIY Brands
![Emily Kelly](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/emilykelly.jpeg)
![Emily Kelly](http://dem11z58rtj98.cloudfront.net/site/emilykelly.jpeg)
Two First Names. One New Face. It’s Emily Kelly.
Three cheers for Emily Kelly, senior account exec, former sandwich artist, and booster of all things Wisconsin.
![Cheyenne Langkamp](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/cheyenne.jpeg)
![Cheyenne Langkamp](http://dem11z58rtj98.cloudfront.net/site/cheyenne.jpeg)
Cheyenne, Senior Schemer
Our new senior brand strategist is a schemer in the best sense of the word.
![Blac - Building Leaders And Creators](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/blac.jpeg)
![Blac - Building Leaders And Creators](http://dem11z58rtj98.cloudfront.net/site/blac.jpeg)
Planet Joins Independent Agency Group to Launch Blac: Building Leaders and Creators
We’re excited to help launch a new cross-agency internship program aimed at bringing more Black people into advertising.
![Up Nort Poles](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/up-nort-poles.jpeg)
![Up Nort Poles](http://dem11z58rtj98.cloudfront.net/site/up-nort-poles.jpeg)
Planet Pork Sticks: Part Deux
We’re continuing our neighborhood collaboration with Underground Meats this holiday season with limited edition Up Nort’ Poles: a meaty treat for youse and yours.
![Mrs Clause workshop sign](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/mediapost-santa1_600_474.jpeg)
![Mrs Clause workshop sign](http://dem11z58rtj98.cloudfront.net/site/mediapost-santa1_600_474.jpeg)
Duluth Holiday Campaign Reimagines Mrs. Claus
MediaPost tells the tale of our new campaign for Duluth Trading Company, featuring the original wayforging woman, Mrs. Claus.
![JB Weld logo](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/jbw-agency-spy1.jpeg)
![JB Weld logo](http://dem11z58rtj98.cloudfront.net/site/jbw-agency-spy1.jpeg)
Adhesives Brand J-B Weld Names Planet Propaganda as Agency of Record
We're over-the-moon that the good folks at J-B Weld recently chose Planet as their new strategic and creative partner.
![Mckenzie Halling](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/kenz.jpeg)
![Mckenzie Halling](http://dem11z58rtj98.cloudfront.net/site/kenz.jpeg)
Gen-zie
We finally added a Gen Z-er to Team Planet, Account Executive Mckenzie Halling, and we're ever so glad we did.
![40 Grit apparel and logo](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/40grit_lbb.jpeg)
![40 Grit apparel and logo](http://dem11z58rtj98.cloudfront.net/site/40grit_lbb.jpeg)
Duluth Trading Highlights New Functional Clothing Line for the Most Basic of Needs
Little Black Book covers our latest project with Duluth Trading Company: the launch of 40 Grit.
![Voting chart](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/outrider_lbb_graphic_442_600.jpeg)
![Voting chart](http://dem11z58rtj98.cloudfront.net/site/outrider_lbb_graphic_442_600.jpeg)
Outrider Foundation’s #voteitoverwith Campaign Motivates and Educates Young Wisconsinites
Little Black Book touts our partnership with the Outrider Foundation to get young voters to cast a ballot this fall.
![June 19 2020](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/june.jpeg)
![June 19 2020](http://dem11z58rtj98.cloudfront.net/site/june.jpeg)
A Juneteenth Statement of Recognition and Commitment
We resolve to hold ourselves accountable for making change at Planet, in our community, and beyond.
![A woman working in a shop](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/wayforgers-dtc-2-adage.png)
![A woman working in a shop](http://dem11z58rtj98.cloudfront.net/site/wayforgers-dtc-2-adage.png)
Duluth Trading Company Celebrates ‘Wayforging’ Real-life Women in This Gritty Fashion Ad
Our new campaign for Duluth Trading Company, celebrating wayforging women, featured on AdAge Creativity.
![Forbes logo](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/forbes-logo_600_420.jpeg)
![Forbes logo](http://dem11z58rtj98.cloudfront.net/site/forbes-logo_600_420.jpeg)
5 of the Most Impactful Advertisers of 2019
Forbes and YouGov/BrandIndex included our work for Duluth Trading Co. in their list of the 5 Most Impactful Advertisers for 2019.
![Alaska](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/adage-alaskan-hardgear.png)
![Alaska](http://dem11z58rtj98.cloudfront.net/site/adage-alaskan-hardgear.png)
Real-life Tough Guys Star in These Spots for Alaskan Hardgear
AdAge Creativity highlights our latest work for Alaskan Hardgear.
![Characters from Succession](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/succession-adage.jpeg)
![Characters from Succession](http://dem11z58rtj98.cloudfront.net/site/succession-adage.jpeg)
What HBO’s “Succession” Can Teach Us About Advertising
Our Strategy Director shares some branding and advertising lessons learned and reaffirmed by his "Succession" obsession.
![Why I Sold My Soul to Brands](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/muse-by-clio-logo_1.jpeg)
![Why I Sold My Soul to Brands](http://dem11z58rtj98.cloudfront.net/site/muse-by-clio-logo_1.jpeg)
Why I Sold My Soul to Brands
Planet Strategist Holly Lang reflects on her lifelong relationship to brands.
![A case of stray forth cans](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/planet_stray-forth_carton-1_600_450.jpeg)
![A case of stray forth cans](http://dem11z58rtj98.cloudfront.net/site/planet_stray-forth_carton-1_600_450.jpeg)
Crafting an Elevated New Hard Seltzer Brand
We're pleased as spiked punch to announce the launch of Stray Forth Craft Hard Seltzer with our partners at Ale Asylum.
![Anna White](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/anna.jpeg)
![Anna White](http://dem11z58rtj98.cloudfront.net/site/anna.jpeg)
Anna White. Anna Write.
We're quite happy that Copywriter Anna White arrived at Planet with a penchant for punch and chops for word-stuff.
![Katie Roach](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/katie.jpeg)
![Katie Roach](http://dem11z58rtj98.cloudfront.net/site/katie.jpeg)
The Roach Approach
Our new executive producer Katie Roach is changing the game with her unflappable ways.
![Campaign US logo](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/campaign-us-logo-5-19.png)
![Campaign US logo](http://dem11z58rtj98.cloudfront.net/site/campaign-us-logo-5-19.png)
Traditional CPG Brands Must Adapt to Survive
In a piece for Campaign US, our Strategy Director offers advice for legacy brands that are feeling the heat from digital natives and private labels.`
![Making a Pancheros burrito](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/pancheros.jpeg)
![Making a Pancheros burrito](http://dem11z58rtj98.cloudfront.net/site/pancheros.jpeg)
Refreshing Pancheros with a Remixed Campaign
Our new campaign for Pancheros Mexican Grill provides a propulsive start to an ambitious 2019.
![Forward Madison Logo](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/forward.jpeg)
![Forward Madison Logo](http://dem11z58rtj98.cloudfront.net/site/forward.jpeg)
Giving Madison’s First Professional Soccer Team a Forward-looking Identity
We created a visual identity for Madison's first pro soccer team that speaks to insiders and intrigues everyone else.
![A can of Krampus Kibble](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/krampus1.jpeg)
![A can of Krampus Kibble](http://dem11z58rtj98.cloudfront.net/site/krampus1.jpeg)
A Nutty Collaboration
This holiday season, Planet Propaganda brings special edition Krampus Kibble to the masses, through a neighborhood partnership with Nutkrack.
![Planet Propaganda Celebrates Highly Capable Women for Duluth Trading Co.](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/agency-spy-logo_600_450.jpeg)
![Planet Propaganda Celebrates Highly Capable Women for Duluth Trading Co.](http://dem11z58rtj98.cloudfront.net/site/agency-spy-logo_600_450.jpeg)
Planet Propaganda Celebrates Highly Capable Women for Duluth Trading Co.
Our latest work for Duluth Trading Co. is featured on Agency Spy.
![QSR logo](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/qsrhaeblackandred_600_142.png)
![QSR logo](http://dem11z58rtj98.cloudfront.net/site/qsrhaeblackandred_600_142.png)
Jersey Mike’s Keeps It Honest in New Campaign
QSR Magazine covers our latest campaign for Jersey Mike's Subs.
![Desk of Brian](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/muse-by-clio-logo_1.jpeg)
![Desk of Brian](http://dem11z58rtj98.cloudfront.net/site/muse-by-clio-logo_1.jpeg)
Desk of Brian
The story of Planet Creative Director Brian's Hucek's workspace, as told to Muse by Clio.
![The new hire backlog bunch](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/brady.jpeg)
![The new hire backlog bunch](http://dem11z58rtj98.cloudfront.net/site/brady.jpeg)
Here’s the Story, of 8 New Planeteers
We've hired lots of great folks in the not-too-distant past. Read all about 'em.
![How Thinking like a Direct-to-consumer Brand Can Improve Customer Relationships](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/adweek-logo.jpeg)
![How Thinking like a Direct-to-consumer Brand Can Improve Customer Relationships](http://dem11z58rtj98.cloudfront.net/site/adweek-logo.jpeg)
How Thinking like a Direct-to-consumer Brand Can Improve Customer Relationships
Our Strategy Director shares his thoughts with Adweek.
![Daniel Shickles, New Employee Edit-ion](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/dan.jpeg)
![Daniel Shickles, New Employee Edit-ion](http://dem11z58rtj98.cloudfront.net/site/dan.jpeg)
Daniel Shickles, New Employee Edit-ion
We're doing a lot more live action video editing within Planet's walls these days, thanks to new hire Daniel Shickles.
![Casey Christian](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/casey.jpeg)
![Casey Christian](http://dem11z58rtj98.cloudfront.net/site/casey.jpeg)
Casey the Artful Badger
Put your hands together for Planet’s newest Art Director and sandwich fiend, Casey Christian.
![3 women doing a yoga pose](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/namadu1.jpeg)
![3 women doing a yoga pose](http://dem11z58rtj98.cloudfront.net/site/namadu1.jpeg)
Namadu Yoga
Planet stretched our creative muscles to help a local school yoga program get off the ground.
![Sausage](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/sausage.jpeg)
![Sausage](http://dem11z58rtj98.cloudfront.net/site/sausage.jpeg)
How the Sausage Was Made
See how our agency holiday campaign went from a germ of an idea to 1300 merrily-seasoned pork sticks sold for charity.
![Blitzen Schticks](http://dem11z58rtj98.cloudfront.net/site/_20xAUTO_crop_center-center_none/blitzen.jpeg)
![Blitzen Schticks](http://dem11z58rtj98.cloudfront.net/site/blitzen.jpeg)
A Delicious Holiday Schtick
With help from our friends at Underground Butcher, we've created a merrily meaty holiday gift that gives back to our Willy Street community.