Avoiding Negative Media Environments Doesn’t Mean Sacrificing Sales

Positive Wins

We’ve tapped the Oracle of the North Pole for Some Words of Wisdom 

Sage Santa Speaks

Discovery+ offers new shoppable ads and high-context targeting

Tapping into Streaming TV Ads for Home Improvement and Hobby Brands

A Gift Guide for the Go-getters on Your List

What’s New and Noteworthy in Home Improvement

The Rundown from the National Hardware Show 2021

How Home Improvement Brands Can Reach “Exacting Engineers” and “Ambitious Artisans”


Know Your New DIYer

How Home Improvement Brands Can Reach “Exacting Engineers” and “Ambitious Artisans”

 Know Your New DIYer

Takeaways on Family DIY Projects for Home Improvement Brands

Building Bonds

Our first full-color animated TV for Duluth Trading Company 

MediaPost: Duluth Trading Promises to Keep ‘The Funk Far From Your Junk'

Subscribe to our monthly missive covering workshop & weekend brands from Planet's POV

Our Newsletter Has Arrived

Our CEO speaks out about the pitfalls of short-termism and the value of building a differentiated brand

AdAge: Don't Be Seduced By the Siren Song of Retailer Ad Platforms

I Bought a Disc Golf Basket

During COVID, DIYers saw the power of hands-on to improve general well-being

When DIY Meets “Heal Thyself”

How Home Improvement Brands Can Connect with the New Generation of COVID-Compelled DIYers

Planet Whitepaper

Group Creative Director Teddy Brown shares 5 powerful recent projects

Little Black Book: High Five USA

Maxwellcome

We shared some thoughts with QSR Magazine.

Why Now is the Time to Solidify Your Restaurant Branding

Featuring our first campaign work for the World's Strongest Bond

MediaPost: J-B Weld's 'Alter Egos' Encourage DIY Repair Projects

J-B Weld's 'Alter Egos' Encourage DIY Repair Projects

What’s New and Noteworthy in Outdoor Rec

The Rundown From Outdoor Retailer 2021

The new guy is slinging content, taking names

Jayson a Dream

Lytle's List of Long-standing Partnership Lore

An Account-Managing Hoosier in the (Virtual) House

Adair-ing Debut

An Account-Managing Hoosier in the (Virtual) House 

Every successful brand is built on an Inherent Truth – something that’s both real to the company and relevant to buyers. It needs to be rare, too, or it won’t stand out among the competition.

The Truth Is Out In There

Former LacknerBuckingham Owners Will Lead New Full-Scale Digital Department 

Planet Propaganda Hires Veteran Creative Technology Team of Paul Lackner and Baird Buckingham

Former LacknerBuckingham Owners Will Lead New Full-Scale Digital Department

How the Dating Boom Can Boost Your Bottom Line

From Me Time to We Time

How Leisure Brands will Flourish (or Falter) when Free Time Habits Change Post-Pandemic

The Wavering Weekend: Part Two

How Leisure Brands will Flourish (or Falter) when Free Time Habits Change Post-Pandemic 

The Wavering Weekend

The Wavering Weekend - Part 2

I Bought a High-End Cooler

I Bought A High-End Cooler

Our Senior Brand Strategist shares some wisdom.

Planning for the Best: Michelin Morals with Cheyenne Langkamp

In our new spot for Duluth, animated torture devices demonstrate the pain of bad briefs.

Private Parts Get Smacked Around in Duluth Trading Undie Ads

Copywriter Anna White shares her "falling up" origin story.

How Belligerent Ignorance and Epic Procrastination Led Me to a Dream Job I Didn't Know Existed

How Leisure Brands will Flourish (or Falter) when Free Time Habits Change Post-Pandemic.

The Wavering Weekend: Part One

Three cheers for Emily Kelly, senior account exec, former sandwich artist, and booster of all things Wisconsin.

Two First Names. One New Face. It’s Emily Kelly.

Our new senior brand strategist is a schemer in the best sense of the word. 

Cheyenne, Senior Schemer

We’re excited to help launch a new cross-agency internship program aimed at bringing more Black people into advertising.

Planet Joins Independent Agency Group to Launch Blac: Building Leaders and Creators

Talented Texan Teddy Brown has landed in the GCD seat.

10-Gallon Teddy

We see greatness ahead for our newest account supervisor, Corrisa Terrien. 

Clairvoyant Corrisa

It’s Tommy Time

MediaPost tells the tale of our new campaign for Duluth Trading Company, featuring the original wayforging woman, Mrs. Claus.

Duluth Holiday Campaign Reimagines Mrs. Claus

We're over-the-moon that the good folks at J-B Weld recently chose Planet as their new strategic and creative partner.

Adhesives Brand J-B Weld Names Planet Propaganda as Agency of Record

We finally added a Gen Z-er to Team Planet, Account Executive Mckenzie Halling, and we're ever so glad we did. 

Gen-zie

Little Black Book covers our latest project with Duluth Trading Company: the launch of 40 Grit.

Duluth Trading Highlights New Functional Clothing Line for the Most Basic of Needs

Little Black Book touts our partnership with the Outrider Foundation to get young voters to cast a ballot this fall.

Outrider Foundation’s #voteitoverwith Campaign Motivates and Educates Young Wisconsinites

Announcing a recent round of employee promotions and new roles here at Planet.

Promotional Post

We resolve to hold ourselves accountable for making change at Planet, in our community, and beyond.

A Juneteenth Statement of Recognition and Commitment

Our new campaign for Duluth Trading Company, celebrating wayforging women, featured on AdAge Creativity.

Duluth Trading Company Celebrates ‘Wayforging’ Real-life Women in This Gritty Fashion Ad

Forbes and YouGov/BrandIndex included our work for Duluth Trading Co. in their list of the 5 Most Impactful Advertisers for 2019. 

5 of the Most Impactful Advertisers of 2019

AdAge Creativity highlights our latest work for Alaskan Hardgear.

Real-life Tough Guys Star in These Spots for Alaskan Hardgear

Our Strategy Director shares some branding and advertising lessons learned and reaffirmed by his "Succession" obsession.

What HBO’s “Succession” Can Teach Us About Advertising

Planet Strategist Holly Lang reflects on her lifelong relationship to brands.

Why I Sold My Soul to Brands

We're pleased as spiked punch to announce the launch of Stray Forth Craft Hard Seltzer with our partners at Ale Asylum.

Crafting an Elevated New Hard Seltzer Brand

We're quite happy that Copywriter Anna White arrived at Planet with a penchant for punch and chops for word-stuff.

Newswire