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How Thinking Like a Direct-to-Consumer Brand Can Improve Customer Relationships

June 6, 2018

Our Strategy Director Jeremy Cesarec is serious about branding, and passionate about how the principles of behavioral psychology impact our purchase decisions.

He combined those passions and shared his thoughts about how the current crop of direct-to-consumer disruptors—like Warby ParkerAway luggage, and Harry’s razors—are capitalizing on the human impulse to avoid difficult decisions.

See what he has to say about the paradox of choice, decision fatigue, and even which in-store experience makes him sweat uncomfortably, over on

Posted in Strategy