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Duluth Holiday Campaign Reimagines Mrs. Claus

November 29, 2020

With an unusual holiday season ahead, we helped our client Duluth Trading Company tell a unique holiday tale, bringing attention to Mrs. Claus: the unsung woman who's played second fiddle to Santa for far too long.

The new Duluth Women's campaign reimagines and celebrates Mrs. Claus as a wayforging woman, "a holiday visionary on a mission to make this year merry." 

Head over to MediaPost to learn more about the TV campaign and the accompanying children's storybook: Who Really Makes Christmas So Very Merry?

Posted in Motion, Social Media