By Planet Propaganda
Everyone here’s excited to be working with a new partner, Gatorade Endurance, but a few Planeteers are particularly pleased. It’s apt that our Gatorade team includes a creative director and associate account director who are both dedicated endurance athletes themselves—it’s a match made in electrolyte heaven.
We can’t say whether our team’s first-person knowledge of limit-pushing athletics helped us land the account, but we do know that the folks at Gatorade were impressed with our past work for performance brands like Zoot and Vasque, and felt we could really capture the spirit and motivations of their consumers.
Since authenticity and believability are key to building trust with a niche market, the new campaign launching this spring aims to capture the grace and grit of the endurance athlete. We’ll share what we’ve made once it’s out in the world, so watch this space.