By Planet Propaganda
At Planet Propaganda, we do our best work when we conspire with ambitious challenger brands. Which often begs the question: "Isn't anyone who's not #1 in their category a challenger?"
The short answer is: no.
The (slightly) longer answer can be found in Planet partner/CMO John Besmer's new piece for Little Black Book: Nope. Not Everyone's a Challenger Brand.
Posted in Strategy