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Nope. Not Everyone’s a Challenger Brand.

September 20, 2018

At Planet Propaganda, we do our best work when we conspire with ambitious challenger brands. Which often begs the question: "Isn't anyone who's not #1 in their category a challenger?" 

The short answer is: no.

The (slightly) longer answer can be found in Planet partner/CMO John Besmer's new piece for Little Black Book: Nope. Not Everyone's a Challenger Brand.

Posted in Strategy