Twitter icon Facebook icon Instagram icon Vimeo icon

Refreshing Pancheros with a Remixed Campaign

May 24, 2019

Planet Propaganda: Bob :15s

We’ve just launched a new campaign with our longtime client Pancheros Mexican Grill, as they ramp up for growth and expansion in 2019.

The Remix campaign — running on TV, online video, social and digital — uses a high-energy mixed media approach to spotlight Pancheros’ main differentiators of fresh-pressed tortillas, perfectly mingled ingredients (thanks Bob), and superior queso. It was built to thrive online first, since that's where most of the brand’s audience passes the time.

Check out two additional TV spots and learn more about the Remix campaign on Little Black Book.

Posted in Design, Digital, Motion