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Traditional CPG Brands Must Adapt to Survive

June 6, 2019

Formerly-unassailable brand behemoths are getting squeezed from both sides: digital natives like Harry’s Razors are now on shelves at major retailers, and those same retailers are also finding runaway success with private label brands. 

As shelf space for legacy brands is shrinking, and competition is growing, our Strategy Director offered some words of advice in a recent piece for Campaign US.

Posted in Strategy