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Alaskan Hardgear

Life Less Soft

The Alaskan Life isn’t for everyone. That’s the whole point. Alaskan Hardgear brings hard work on the final frontier into focus. Working with photographer/fisherman Corey Arnold, Planet developed an omnichannel campaign featuring regular Alaskan guys working extraordinary Alaskan jobs — with Alaskan Hardgear workwear along for the ride and rigors. A testament to the men, the life, and mettle it takes to thrive outside of the lower 48.