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Duluth Trading Company Women’s

Forge Your Way

Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of the wild, wonderful ways we forge.