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Gary Fisher Bikes

Planet Propaganda

Anybody who rides a bike is a friend of Gary’s.

Shifting a niche or cult brand toward the mainstream can be tricky. But over the course of almost a decade, Planet helped Trek successfully transform Gary Fisher from a niche mountain bike maker into a full-line bike brand. By keeping Gary at the center, we grew the brand significantly without alienating hardcore core fans. In 2009, we worked with Trek to fold the Fisher Collection into the Trek line to better serve Trek dealers.