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Jersey Mike’s Subs

Planet Propaganda

A Sub Above

Jersey Mike's started making their phenomenal sub sandwiches out of a single Point Pleasant, NJ location in 1956. With 825+ stores dotting the nation, they enlisted Planet's Simplify><Amplify expertise to guide their re-brand. The boiled down and beefed up result? A Sub Above. A credo we brought to life with national TV, outdoor, radio, online display, and in-store promotion.