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Pernod Ricard - Smithworks Vodka

Planet Propaganda

The Spirit of the Heartland

When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’ll drink to that.