Second Harvest Foodbank

  • Brand Strategy
  • Logo and ID
  • Promotional Materials

Much of the branding in the food support industry is big on heart, but lacking a visual punch. Since Second Harvest Foodbank of Southern Wisconsin is taking an innovative and industry-leading approach—going all-in on fresh, nutritious foods—they needed a fresh and modern brand identity to match their aspirations.

Second Harvest entrusted us with their first brand revamp in 20 years, and we provided them with a new brand identity and tagline —”Nourish First”—that conveys the importance of access to truly nourishing food, communicates stature and leadership, feels approachable to the community, and spreads a feeling of optimism.