Jersey Mike’s Subs

Brand Strategy
Positioning
Tagline
TV
Video
Radio
Digital
Social
In-store Materials
Out-of-Home
Graphic Standards

RESULTS

As Jersey Mike’s agency-of-record for nine years, Planet helped grow the portfolio from 600 stores in 23 states to 2,200 stores in 49 states, while being named "America's #1 Fastest-Growing Fast-Food Chain" in 2022 by QSR Magazine, and making Nation’s Restaurant News’ “Top 10 Fastest-Growing Chain Restaurants” list six times.

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When we first met with Jersey Mike’s in 2013, they were a franchise ready to rise. Their operations were dialed, their product was perfected, and their people... well, they were eager to elevate the brand and marketing to the same level. At the time they had more than 600 stores and a seasoned corporate team. Gaining consensus was key, from founder to franchisees.

Using our Simplify >< Amplify approach, we collectively uncovered their Inherent Truth—Jersey Mike’s is “A Sub Above.” These three simple words clearly described both their product and their truly astounding philanthropic efforts. The whole organization fully embraced it. Every campaign and touchpoint we’ve worked on since, as well as all of their internal initiatives, underscore that Jersey Mike’s is, indeed, A Sub Above.