Jersey Mike’s Subs

When we first met with Jersey Mike’s in 2013, they were a franchise ready to rise. Their operations were dialed, their product was perfected, and their people... well, they were eager to elevate the brand to the same level. At the time they had more than 600 stores and a seasoned corporate team. Gaining consensus was key, from founder to franchisees. Using our Simplify >< Amplify approach, we collectively uncovered their Inherent Truth: Jersey Mike’s is A Sub Above. These three simple words clearly positioned both their product and their truly astounding philanthropic efforts. Our client embraced it fully. Every campaign and touchpoint we’ve worked on since, as well as all of their internal initiatives, have existed to underscore that Jersey Mike’s is, indeed, A Sub Above.